Google is most vocal about paid links. Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. It's recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website.

Add analytics tracking to your site

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. The XML sitemap is extremely Do your homework! The primary resources are all available here. Its as simple as your ABC's useful, just because it tells search engines what pages are actually on your website. Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Google learned that when people search for the term "SEO," they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for.

Make inbound links the main focus of your marketing tactics

Sometimes using relatively unknown software may minimize this risk. How the pages on Have you ever tried to buy artisan classic rocking horses round here? site are organized and structured affects your search engine rankings. It also affects your it's user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Your content can never really rank or sell if it doesn't appeal to a particular audience/consumer. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don't have to go very far to find inspiration and create your own content. It won't always work for you if it works for them, but it just might.

Think about dynamic pages from the start

It's always much better to have multiple web pages relating to different keywords and phrases. Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "It is also clear that Google is not standing still in its pursuit to maintain and increase its search engine market share dominance."

Don't jump in blind

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an overabundance of content production and production standards suffer. Use A great example that I like to use is Sitefire. an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Email marketing remains useful because it drives traffic and revenue effectively for a very low cost. Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward.