What are little known facts that a shopper for that product or service should know? The more variations you use for this, the better. Did you know that Beverley was the tenth largest town in the UK? Starting Assessment for Schools relevancy between meta tags, content and going as far …

And a lot of that information is simply out-of-date or just not relevant to the needs of a beginner trying to get some basic, easy wins. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of …

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site's rankings, on-page optimization is still incredibly important. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. For example …

The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the …

Where they went wrong was choosing keywords based on search volume alone. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Writers on media and political …

Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. How do your competitors drive traffic …

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. A proximity search uses the order of the search phrase to find related documents. You will plant three seeds today, are you ready? For example, where would one find …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. Repeatedly seeing a specific visual image …

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Search engine algorithms are continually updated to produce better results. The number of different media used in a campaign also influences effectiveness. Have you seen these wonderful …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. I completely disagree. You cannot possibly target every search engine that exists. Its like looking for a place to find the best FH Ayres rocking horse …

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other …

The actions you take to optimize your site will have a direct effect on your SEO ranking. The steps of the consumer purchasing process explain how individuals make choices. If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as …

A generic message makes the brand synonymous with the product category. It often helps to increase the length of the content of your web pages. To be able to write comfortably for different industries can take a lot of time and research. By regularly auditing your - or your client's - sites …

Marketing programs help position a brand effectively. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. A constant work on SEO will definitely bring growth, success, and ROI. There is no such thing as a cookie-cutter …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of …

For those of you wondering, "index" is another name for the database used by a search engine. So "to index" a page is to have it added to that database. In other words, Google has discovered your page. SEO-ing your web content is a great way to generate easy traffic …

In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting message. Don't let your evergreen content get buried on your website-make it easy to find. Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Some may …

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and …

To optimize permission marketing, firms feature empowerment and reciprocity. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. You will want to ensure that the expertise will be there throughout the …

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. This goes beyond SEO of course, as SEO is often just one of the main …