As a result, Google has put great effort into knowing when an inbound link is from a quality, trust-worthy site, versus a fabricated link purely for manipulative gain. The former helps you. The latter hurts you. By targeting personas with user intent and combining keywords with this research, it is …

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

A brand logo is the symbol used to identify a brand. That's quality traffic, especially if you have an e-commerce site, or affiliate marketing site both of which depend on this kind of “user intent” traffic to drive numbers. A well made purple scarf is known for its softness and …

Are they getting reviews from bloggers that you don't know about? If all the links pointing back to your domain point to the same page, Google will deem them to be unnatural. Travel anywhere and take in new experiences all day in a revolution campervans then return home and sleep …

Always start with keyword research. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not visit a webpage for a month or two. Try adding your company to a Free UK Business Directory - it will …

Typically, part of the answer is by targeting less popular keywords. The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. Shared hosting is a benefit for new sites on a budget. Visually, I prefer a handcrafted rocking horse …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. This means it is even more competitive to get seen on search engines. Build links as if Google didn't even exist - links …

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Search engines are invested in providing users a …

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. If nofollow links do not influence the position of a web page in the search results, why should use …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Look for aspects of your industry that have been the …

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Your internal link structure also affects the 'crawlability' of your site in search. Another "old school" method …

Let me explain. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. While blogs might be a great way to position yourself as …

You must also use social SEO. I never block Google from working out my own content. Doing so could limit user discoverability of the product grid upon visiting the category page. SEO does have its quirks and is a long-term commitment.

Aligning your goals in relation to search engine spiders …

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). This is abundantly clear for the less …

Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site's visibility and rankability in search engines. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so …

Viewing your costs in terms of their associated return is a great way to justify the costs that return profits and also minimize the costs that just drain your bank account. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local …

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

Everything below that visible area merely serves to provide enough content for search engines. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for …

Geo-targeting represents a unique and attractive feature of mobile marketing. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions …

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. Several types of content are …

There are conspiracy theorists for almost everything, I guess. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people …

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results E-commerce programs …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Quick acceptance of failure is what keeps a web marketing program profitable. Customers today are on mobile for a large …

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Once you create your blog, stick to the same domain for as long as you continue to publish …