There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. But …

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual If you think that SEO …

Do you review and analyze your competitor's website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Always begin a content strategy around the top ROI products. You have probably asked yourself, many times, "How do I …

Before Google's Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing - including the word or phrase you want to rank for as many times as possible on a particular page. Even if the goals of a site do not line up with …

Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. Lastly, and probably most importantly, you will want to make sure there aren't any duplicate or canonical issues associated with the homepage. How do your competitors drive traffic …

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google's directory, search engines will not include you in their results. And you can imagine what that can mean for …

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. A proximity search uses the order of the search phrase to find related documents. You will plant three seeds today, are you ready? For example, where would one find …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. This means it is even more competitive to get seen on search engines. Build links as if Google didn't even exist - links …

As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes …

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. Search engines are invested in providing users a …

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. If nofollow links do not influence the position of a web page in the search results, why should use …

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Google is able to distinguish unique content from copied content, thin content, and web spam better and better …

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Avoid horizontal scrolling. Effective marketing teams monitor and respond carefully to these issues. Visually, I prefer a handcrafted rocking horse restorations . For example, you could search for …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. Repeatedly seeing a specific visual image …

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Search engine algorithms are continually updated to produce better results. The number of different media used in a campaign also influences effectiveness. Have you seen these wonderful …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. Interactive marketing is the development of marketing programs that create interplay between customers and businesses. Financial …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. I completely disagree. You cannot possibly target every search engine that exists. Its like looking for a place to find the best FH Ayres rocking horse …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Look for aspects of your industry that have been the …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare …

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. Focus on your most important pages. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Content grazing involves looking at two or more screens simultaneously …

Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert set. It was possible to pay to push press releases out via a service. Make sure the robots tag is included in your meta tags to improve crawling rates. The method is …

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Your internal link structure also affects the 'crawlability' of your site in search. Another "old school" method …

With that in mind, it is always best to create posts and articles which target different behaviours. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to …

You can't game the system. Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

Let me explain. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. While blogs might be a great way to position yourself as …

In-house advertising creates several advantages. A catchy tagline identifies a brand and then stays with it over successive campaigns. The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. Google normally takes …

Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Some domain owners choose …

You must also use social SEO. I never block Google from working out my own content. Doing so could limit user discoverability of the product grid upon visiting the category page. SEO does have its quirks and is a long-term commitment.

Aligning your goals in relation to search engine spiders …

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that …

Enter the Google Penguin algorithm update. One of the pillars of SEO, a link-building strategy is crucial. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). This is abundantly clear for the less …

Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site's visibility and rankability in search engines. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase …

Viewing your costs in terms of their associated return is a great way to justify the costs that return profits and also minimize the costs that just drain your bank account. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local …

Your ability to rank well is not just dependent on search volume for specific keywords. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. If you own a website that's been around for a while, you should already be …