Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Search engine algorithms are continually updated to produce better results. The number of different media used in a campaign also influences effectiveness. Have you seen these wonderful …

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. Interactive marketing is the development of marketing programs that create interplay between customers and businesses. Financial …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. I completely disagree. You cannot possibly target every search engine that exists. Its like looking for a place to find the best FH Ayres rocking horse …

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It's counterproductive. It's is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. Look for aspects of your industry that have been the …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare …

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. Focus on your most important pages. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Content grazing involves looking at two or more screens simultaneously …

Two additional brand sets become part of the evaluation of purchase alternatives: the inept set and the inert set. It was possible to pay to push press releases out via a service. Make sure the robots tag is included in your meta tags to improve crawling rates. The method is …

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create. Your internal link structure also affects the 'crawlability' of your site in search. Another "old school" method …

With that in mind, it is always best to create posts and articles which target different behaviours. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to …

You can't game the system. Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google's guidelines to intentionally harm the website they build links to …

Let me explain. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. While blogs might be a great way to position yourself as …

In-house advertising creates several advantages. A catchy tagline identifies a brand and then stays with it over successive campaigns. The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. Google normally takes …

Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Some domain owners choose …

You must also use social SEO. I never block Google from working out my own content. Doing so could limit user discoverability of the product grid upon visiting the category page. SEO does have its quirks and is a long-term commitment.

Aligning your goals in relation to search engine spiders …

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that …

Enter the Google Penguin algorithm update. One of the pillars of SEO, a link-building strategy is crucial. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). This is abundantly clear for the less …

Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site's visibility and rankability in search engines. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase …

Viewing your costs in terms of their associated return is a great way to justify the costs that return profits and also minimize the costs that just drain your bank account. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local …

Your ability to rank well is not just dependent on search volume for specific keywords. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. If you own a website that's been around for a while, you should already be …

Even then, treat people you know as you would any professional - write up an agreement so that expectations are clear. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long …

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

Everything below that visible area merely serves to provide enough content for search engines. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for …

The actions you take to optimize your site will have a direct effect on your SEO ranking. The steps of the consumer purchasing process explain how individuals make choices. If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as …

I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or XRobots or Robots.txt it out completely. Craft some content ideas (focusing …

Geo-targeting represents a unique and attractive feature of mobile marketing. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions …

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. Even though it is not a …

If you 're going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file. Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other …

A generic message makes the brand synonymous with the product category. It often helps to increase the length of the content of your web pages. To be able to write comfortably for different industries can take a lot of time and research. By regularly auditing your - or your client's - sites …

Marketing programs help position a brand effectively. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. A constant work on SEO will definitely bring growth, success, and ROI. There is no such thing as a cookie-cutter …

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. This aims is to get more visitor traffic for a website, as well as …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of …

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing …