If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that …

Enter the Google Penguin algorithm update. One of the pillars of SEO, a link-building strategy is crucial. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). This is abundantly clear for the less …

Furthermore, actual eCommerce competitors can steal content (even rewritten manufacturer descriptions), which can be a threat to a reputable eCommerce site's visibility and rankability in search engines. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your …

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase …

Viewing your costs in terms of their associated return is a great way to justify the costs that return profits and also minimize the costs that just drain your bank account. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local …

Your ability to rank well is not just dependent on search volume for specific keywords. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. If you own a website that's been around for a while, you should already be …

Even then, treat people you know as you would any professional - write up an agreement so that expectations are clear. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long …

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

Everything below that visible area merely serves to provide enough content for search engines. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for …

The actions you take to optimize your site will have a direct effect on your SEO ranking. The steps of the consumer purchasing process explain how individuals make choices. If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as …

I prefer to avoid repeated unnecessary content on my site, and when I do have 100% automatically generated or syndicated content on a site, I tell Google NOT to index it with a noindex in meta tags or XRobots or Robots.txt it out completely. Craft some content ideas (focusing …

Geo-targeting represents a unique and attractive feature of mobile marketing. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions …

When the customer has sufficient internal information, he moves to the next step of the decision-making process: evaluating the alternatives. New messages help the individual form cognitive beliefs about the brand and establish a new linkage from her current map to the new brand. Even though it is not a …

If you 're going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file. Optimise And Take Advantage Of Inbound Links - To develop authority and a great reputation as a local business, you need to get local SEO signals from other …

A generic message makes the brand synonymous with the product category. It often helps to increase the length of the content of your web pages. To be able to write comfortably for different industries can take a lot of time and research. By regularly auditing your - or your client's - sites …

Marketing programs help position a brand effectively. Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. A constant work on SEO will definitely bring growth, success, and ROI. There is no such thing as a cookie-cutter …

You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs …

It can not only show you where traffic is coming from, but it can even provide a range of related keywords and terms. Funds devoted to search engines constitute nearly 50 percent of online advertising expenditures. This aims is to get more visitor traffic for a website, as well as …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of …

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing …

Who is the owner (driver) of your SEO efforts? Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The …

Why can't they agree? Because there is no minimum word-count magic number-it's just the SEO guru echo chamber chewing its own cud. An SEO keyword is a popular search term your core audience looks for on a regular basis. Globally integrated marketing communications efforts are guided by the IMC planning …

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don't happen to be getting much traffic at those other websites. Several types of content are …

One of the biggest movements in the industry, at the moment, is the idea of 10x content. The search engine algorithms get updated time after time for the sake of bringing traffic. Social media also brings traffic to a website. When the marketing team understands the needs and attitudes of …

Google is most vocal about paid links. Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. It's …

These dependable performers are great to have around. Many bloggers who have only recently started a blog or a website often struggle to understand what the term "backlink" means. . Announce your site to your network of users, friends, and partners. You need to migrate your website from one host to …

If this is the case, Google will read all of the text in the left-hand column before the main content area of your site. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. Advertising can strengthen brand equity. Another tip is to make sure you …

There are conspiracy theorists for almost everything, I guess. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people …

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. Having a domain name that makes sense is one of the most …

For those of you wondering, "index" is another name for the database used by a search engine. So "to index" a page is to have it added to that database. In other words, Google has discovered your page. SEO-ing your web content is a great way to generate easy traffic …

In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting message. Don't let your evergreen content get buried on your website-make it easy to find. Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the …

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Search engines serve millions of users …

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results E-commerce programs …

The solution that this site implemented was to add internal canonical tags to all the pages. There are hundreds of factors that are involved when search engines rank websites in an organic search. The title tag of a website or single webpage is as vital (if not more than) as …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Some may …

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. Numerous tools are available that allow you to keep tabs on your website, traffic sources …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Quick acceptance of failure is what keeps a web marketing program profitable. Customers today are on mobile for a large …