For those of you wondering, "index" is another name for the database used by a search engine. So "to index" a page is to have it added to that database. In other words, Google has discovered your page. SEO-ing your web content is a great way to generate easy traffic …

In marketing, the person in charge of designing an advertisement transforms an idea into an attention-getting message. Don't let your evergreen content get buried on your website-make it easy to find. Some pages can be short, but make sure the overall ratio of pages doesn't fall too heavily in the …

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Search engines serve millions of users …

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results E-commerce programs …

The solution that this site implemented was to add internal canonical tags to all the pages. There are hundreds of factors that are involved when search engines rank websites in an organic search. The title tag of a website or single webpage is as vital (if not more than) as …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Some may …

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. Numerous tools are available that allow you to keep tabs on your website, traffic sources …

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it's best to monitor after so you can gauge the impact on rankings and traffic. Quick acceptance of failure is what keeps a web marketing program profitable. Customers today are on mobile for a large …

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Keyword stuffing is the act of literally 'stuffing' as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and …

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. The phrase "free marketing articles" is a highly competitive one with about 331 million other pages containing the same phrase …

The initial settings are demanding and they require maintenance and alignment with trends and changes. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. These bots follow links on the pages and then index them into Google's …

To optimize permission marketing, firms feature empowerment and reciprocity. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. You will want to ensure that the expertise will be there throughout the …

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Well-selected and …

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Once you create your blog, stick to the same domain for as long as you continue to publish …

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. This goes beyond SEO of course, as SEO is often just one of the main …

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. On the righthand side of the screen you can see the Sponsored Links section. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail …