The initial settings are demanding and they require maintenance and alignment with trends and changes. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. These bots follow links on the pages and then index them into Google's …

To optimize permission marketing, firms feature empowerment and reciprocity. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. You will want to ensure that the expertise will be there throughout the …

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Well-selected and …

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Once you create your blog, stick to the same domain for as long as you continue to publish …

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. This goes beyond SEO of course, as SEO is often just one of the main …

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. On the righthand side of the screen you can see the Sponsored Links section. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail …