In fact, it's thought that backlinks are the single most-important factor in determining how your website should rank for a given query. You will obviously not be spending much of your time optimizing your sites for these types of search engines. Keep them off their digital devices with a fun …

Sites designed for an older audience are not the same as those designed for teenagers. Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl …

Well, we'll see Zebra, Koala and Irish Wolfhound soon. There are some legitimate concerns about SEO for newcomers; it isn't a strategy you can master quickly, nor is it guaranteed to pay off. If you're buying a pashmina ensure its not made from synthetic fiber. One HeatAll the most popular …

Nothing on the internet is truly permanent-at least, that we know of-but for the most part, the links you build should seem that way. Even when you have in-house expertise, sometimes it is good to get second opinions. Experience 20:20 Vision without glasses by undergoing lens replacement surgery at …

Is your entire site not being indexed, or is it just a handful of pages? Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin …

Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Content grazing involves looking at two or more screens simultaneously …

If you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into …

Let me explain. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. While blogs might be a great way to position yourself as …

If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Social media sharing has become immensely powerful, and you simply can't afford to ignore it. Make sure that …

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept …

Everything below that visible area merely serves to provide enough content for search engines. One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for …

The actions you take to optimize your site will have a direct effect on your SEO ranking. The steps of the consumer purchasing process explain how individuals make choices. If you don't know your audience, you won't be able to create great, shareable and relevant content, and you may as …

Google is most vocal about paid links. Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. It's …

If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. Well-selected and …