Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. As a result, Search Engine …

Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. The intent of web users searching on their mobile devices will be different …

The more information you give them, the better your search engine optimisation company will be able to fit the voice and language of their content to suit your business. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the …

Your ability to rank well is not just dependent on search volume for specific keywords. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. If you own a website that's been around for a while, you should already be …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of …

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won't necessarily bring organic traffic. Having a domain name that makes sense is one of the most …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable …

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Once you create your blog, stick to the same domain for as long as you continue to publish …

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. On the righthand side of the screen you can see the Sponsored Links section. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail …