Here are a few tips for what to write and how to do it well. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Images can make your content more relevant and engaging, but Does anyone know where I can find the best old rocking horse …

There are many free research tools that will allow you to see how competitive keywords are and which will allow you to target keywords you might not think of.Once you have your keywords there are many elements to your website pages that can be tailored to those keywords. But …

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual If you think that SEO …

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. If nofollow links do not influence the position of a web page in the search results, why should use …

The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Unless the majority of the company's advertising budget can be used to pay for media purchases, it may be wise either to perform the work in-house or to develop contracts with smaller specialty firms to prepare …

A mobile device is personal, and, as such, tends to be used by a single individual, which feature provides companies the opportunity to build loyalty and engage consumers with the brand. Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your …

Geo-targeting represents a unique and attractive feature of mobile marketing. You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions …

When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Any site migration that involves URL changes needs to be very carefully considered. From domain name changes to tech stack updates, when you start changing …

One of the biggest movements in the industry, at the moment, is the idea of 10x content. The search engine algorithms get updated time after time for the sake of bringing traffic. Social media also brings traffic to a website. When the marketing team understands the needs and attitudes of …

If this is the case, Google will read all of the text in the left-hand column before the main content area of your site. Pinterest has a steady stream of quality user-generated content (UGC), beautiful UI, and click-bait. Advertising can strengthen brand equity. Another tip is to make sure you …