Creating Searcher Conversion Workflows

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We're not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too much …

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Actionable tips on blogs and Instagram

Many SEOs also believe that the relevancy of the link is a significant factor in the Google algorithm. The IFTTT tool is perfect for streamlining some of the challenges that come with constant prospecting and outreach. Undergoing lens replacement surgery is a great way to improve your vision and your …

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Why bounce rates matter

One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. Interactive marketing is the development of marketing programs that create interplay between customers and businesses. Financial …

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My thoughts on search queries

In-house advertising creates several advantages. A catchy tagline identifies a brand and then stays with it over successive campaigns. The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. Google normally takes …

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Boost site speed and utilise bread crumbs

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase …

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Is this the end of CTR as we know it?

There are conspiracy theorists for almost everything, I guess. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people …

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One important aspect is user generated content

The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results E-commerce programs …

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