If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Nevertheless, if you have already suffered an automatic penalty, your first step is to respond immediately by performing a formal link quality audit and find the …

Website search engine optimisation is a specialist's domain. Building a website is similar to building a house. Trying to fit too much into your Holiday UK is bound to leave you feeling rushed and unsatisfied. The PNS thing to watch out for here is the intention to directly improve your …

What are little known facts that a shopper for that product or service should know? The more variations you use for this, the better. Did you know that Beverley was the tenth largest town in the UK? Starting Assessment for Schools relevancy between meta tags, content and going as far …

Any good SEO campaign requires a good offsite link building strategy, so naturally, you'll want to report on the quantity and quality of links pointing back to your client's site. Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this …

Where they went wrong was choosing keywords based on search volume alone. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Writers on media and political …

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Google is able to distinguish unique content from copied content, thin content, and web spam better and better …

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. Focus on your most important pages. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other …

Even then, treat people you know as you would any professional - write up an agreement so that expectations are clear. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long …

Who is the owner (driver) of your SEO efforts? Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The …

The initial settings are demanding and they require maintenance and alignment with trends and changes. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. These bots follow links on the pages and then index them into Google's …