Accurately summarize the page including details of SEM

Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. Google is able to distinguish unique content from copied content, thin content, and web spam better and better …

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Natural language processing using link research

Many of the things you will be able to quickly fix or optimize that will make an impact on your search rankings are in your html code. Focus on your most important pages. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

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Interesting facts I bet you never knew about white hat SEO

Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for. Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other …

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We've reached a tipping point when it comes to analytics

Who is the owner (driver) of your SEO efforts? Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The …

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Short Story: The truth about mobile search

The initial settings are demanding and they require maintenance and alignment with trends and changes. Search engines are unique - as the words used on a webpage can be matched with whatever a user types into their search. These bots follow links on the pages and then index them into Google's …

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