During the taxonomy development phase, content managers can sometimes get carried away with category creation. By making it more difficult for site-owners to maximize the sales of their website visitors, are Google encouraging site owners to spend more money on Google Ads and remarketing campaigns to encourage more customers to …

There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. The biggest benefit to …

The notion of keeping your own SEO in-house is appealing; theoretically, you can get results while still keeping full control over your work and save money by not paying an agency. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions …

Using 301s allows you to consolidate your cannibalized content by linking all of the less relevant pages to a single, more authoritative version. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience …

Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Search engine algorithms are continually updated to produce better results. The number of different media used in a campaign also influences effectiveness. Have you seen these wonderful …

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. I completely disagree. You cannot possibly target every search engine that exists. Its like looking for a place to find the best FH Ayres rocking horse …

You can't game the system. Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Some domain owners choose …

A generic message makes the brand synonymous with the product category. It often helps to increase the length of the content of your web pages. To be able to write comfortably for different industries can take a lot of time and research. By regularly auditing your - or your client's - sites …

SEO is a journey and not a destination. I truly believe this is the case and I try very hard to do my part in providing ongoing training opportunities for website owners, marketers, and developers. This goes beyond SEO of course, as SEO is often just one of the main …