The notion of keeping your own SEO in-house is appealing; theoretically, you can get results while still keeping full control over your work and save money by not paying an agency. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions …
more ...Using 301s allows you to consolidate your cannibalized content by linking all of the less relevant pages to a single, more authoritative version. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience …
more ...Computer and database technology can average or allocate a portion of these costs to individual customer records or to a lifetime value segment. Search engine algorithms are continually updated to produce better results. The number of different media used in a campaign also influences effectiveness. Have you seen these wonderful …
more ...Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. I completely disagree. You cannot possibly target every search engine that exists. Its like looking for a place to find the best FH Ayres rocking horse …
more ...You can't game the system. Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via …
more ...A generic message makes the brand synonymous with the product category. It often helps to increase the length of the content of your web pages. To be able to write comfortably for different industries can take a lot of time and research. By regularly auditing your - or your client's - sites …
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